March 30th, 2011 
Bhavini First the song and the Lyrics to the song Emptiness by Rohan Rathore for those who have not come across it on any social networking sites…It has been shared over 25 thousand times on Facebook over the last week and the different versions of this song have over a million views collectively on Youtube…
Lyrics of the Song ‘emptiness’ (tune mere jana kabhi nahi jana ishq mera dard mera) by Rohan Rathore..
Ho love of mine..
with a song and a whine..
You’re harsh and divine..
like truths and a lie..
but the tale end is not here..
I’ve nothing to fear..
for my love is yell of giving and hold on…
in the bright emptiness..
in a room full of it..
is the cruel mistress ho ho o…
I feel the sunrise..
that nest all hollowness..
for i have the way to go.. not come…
And i feel so lonely yea..
There’s a better place from this emptiness..
And i’m so lonely yea..
There’s a better please from this emptiness.. yei yei yei ya….
Aa.. aa.. aa…..
Tune mere jaana..
Kabhi nahi jana..
Ishq mera dard mera.. haaye…
Tune mere jaana..
Kabhi nahi jana..
Ishq mera dard mera …
Aashiq teraaa..
Bheed mein khoya rehta hai..
Jaane jahaan a..
Puchho toh itna kehta hai..
And i feel so lonely yea..
There’s a better place from this emptiness..
And i’m so lonely yea..
There’s a better please from this emptiness.. yei yei yei ya….
Now here’s the Story behind this song…
One version of the story behind that song is
“A boy named Rohan Rathore student of IIT Gwahati loved a girl named Supria. After some days he fell sick and then he got to know he is suffering from Cancer. He told the girl and then the girl left him. He was so sad and he decided to record a song and to dedicate her. The Girl Felt too bad that she left him she attempted suicide and she also died.”
When checked with some IIT Guwahati students it was found out that the story is completely FALSE !
Yes, that’s true it is just a clever marketing gimmick by some people to promote the song.
The things they did;
1. They knew the song was good. But a song by unknown singer does not reach a wide audience easily. So they associated a story with it.
2. It is the school and college students who are the target audience for these kind of songs. So they made a story to target these people. And these people are also easily susceptible.
3. There are two prominent ways of viral marketing. Either make it a funny thing, or make it a Sad scandalous thing.
4. They used three strong keywords- LOVE, IIT-GUWAHATI and CANCER. ‘Love’ was enough to pull romantically influenced people. IIT-Guwahati is a prestigious college in India, so it again became an eye-catcher. ‘Cancer’ disabled the reasoning abilities of the target audience and aroused a feeling of pity in them. Game Over.
5. These people introduced the video with the perfect recipe for a great viral marketing campaign, but it isn’t quite easy to fool anyone across the internet, especially in the age of internet when you can just ask anyone through a chat.
IIT-Guwahati students say that nobody with that name ever existed with such a story. If this incident was real, it would have been in news all over the country. We would not have found about it through a video.
In my opinion the song is good…but the way of marketing was unethical…but they achieved what they wanted to …the song is a craze on the internet…So much for unethical ways of marketing…Do you think people will really mind now – after listening and liking the song so much – if it is not Rohan Rathore who sang the song…but someone else??
NEW UPDATE ON ROHAN RATHORE STORY:
Tune Mere Jaana/Lonely/Emptiness Sung By Rohan Rathore or Gajender Verma? Here’s the Truth
Lyrics and Video of Phir Sunna Empitness by Gajendra Verma (the real Rohan Rathore)
Posted in 
Tags: 
My name is Bhavini Thakkar Bangera. In my spare time, I do a lot of activities like cooking, watching movies, listening to music, etc. I have always liked writing and that’s because I love expressing myself through words, being a Brand Manager my job also involves all kinds of writing and last but not the least…since I am a Leo and that’s a typical characteristic of a Leon!
love is very beutiful my like song tune meri jana
hamra b koi tha jisne kabhi hame nahi jana
Anushka Dutta are u student of iit? Why are u saying Rohan Rathor is fake…this is real story…next time no comments…ok…
IIT-G students nahi chahte hai ki koi unlogon ki institute ko badnaam kare so just for these reasons woh lok isse fake keh rahi hai datz my blieve nd i really lov diz song.
I dn’t blieve that gajendra had sung this song he’s a fake guy.
my love story is just same sa roht rathore
I reqest to everybody Plz don’t ignore it.Becoz it is very much painful song.It may be true or false.Plz rate it.
us bande ne seccha pyar kiya tha per us ladki ko ehsas nahi hua ehsas hona jaruri tha BUT LAST DESTNY
i think love is god gift i relly like this song becase this song dediket true love
Frnz i lvd a by to mch,we hd rlsn 2 n hlf yr. Dn h tld me dt h cnt mary me,bt v cn b in rlsn. In angr i brke up wd hm n gt in2 rlsn wd anthr by,bt nw v bth lve eachthr 2 mch n rgrt wt v hv dne.
this song is realy hurt touching………….i m nt in love vth anybody………bt i knew very wel tht wat is love ……..becoz one of my close frnd is stil sufering frm pain of love …….if u get love u r the hapiest prsn of world bt if u lose it thn ur life became lifeless even if ur hurt is broken u dont have any word or feling to expain ur pain to someone………..i losse my frnd jst becoz he want to live alone as he nw dont trust girl
Kya bat he rohan rathore.i love this song .this is very lovely.when i hear this song.i feel so cry.i also love a girl .rohan i sallut you.
this is the true song for true luv….
great song but i think its som1 else work,so hats of 4 dat singer………….
I am 13 years old this song is very very heartouching
nhi pta ki ye fake ya true story h… lekin hrt touching song h… ldkiya shayad sbhi ldko ko ek jaisa smjhti h… main bhi kisi se bahut pyaar krta hu.. usse bhi pta h.. lekin aaj tk usse khul kr kuch keh nhi paaya
I love this song
watever the story might be true or fake but love dis song a lot
Whatever the story behind this I love this song very much……. Its not only abt Love but also abt True friendship…
love is nothing but emoptiness…………….
I think “u’s ldki ko esha nhi krna chahiye tha,….,,kya hua bechare ne sucide kr li pyar to bahut bdi cheez eshe thukrana nhi chahiye ……..,.!